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Marketing in a Digital World Coursera Quiz Answers 100% Correct ( Updated 2020)

 

Marketing in a Digital World Coursera Quiz Answers

Marketing in a Digital World – Coursera

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Instructor: Aric Rindfleisch

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This course Marketing in a Digital World examines how digital apparatuses, for example, the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the jobs and practices of the two firms and customers. Marketing in a Digital World is one of the most popular seminars on Coursera with more than 250,000 Learners. 
The course was initially launched in 2015, and has been updated in April 2020. 
This course is part of the iMBA offered by the University of Illinois, an adaptable, completely accredited online MBA at an incredibly serious cost. For more information, please observe the Resource page in this course and onlinemba.illinois.edu.

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Marketing in a Digital World Coursera Quiz Answer


 Week-1 


 Week-2 

 Week-3 

Exercise Quiz: Thingiverse.com


1. According to the Thingiverse.com exercise video, which of the following statement about Thingiverse is CORRECT?
  • Thingiverse library objects can be downloaded with affordable price.

  • Thingiverse was launched in 2018.

  • Thingiverse was launched by MakerBot.

  • Thingiverse library has over 100,000 objects.


2. According to the Thingiverse.com exercise video, where do you click on to explore things that are submitted by users?
  • Create

  • Explore

  • Dashboard

  • Education


3. Where can you obtain the ID number of a thing on Thingiverse.com?
  • From the thing’s web URL

  • By looking at the tags

  • By reaching out to the creator

  • Under the summary section



4. In what ways does Thingiverse.com website allow its visitors to understand the product idea and interact with the creator? Select all that apply.
  • Creators can share the thing’s files with visitors.

  • Visitors can print the thing tag if they choose to print the thing and display it publicly.

  • Visitors can like and leave comments about the thing they are visiting.

  • Creators can share the 3D printing setting with visitors.



5. Maker files can be downloaded for free.
  • True

  • False



6. What impact(s) might a service like Thingiverse.com have on product placement?

Good To See That


 

Module 3 Review Quiz

 

1. How does our digital marketing environment impact placement?

  • Shift from long distribution channels for physical goods to short distribution channel for digital goods

  • Higher cost for transportation and logistics

  • Increasing number of channel members

  • None of the above


2. Digital tools such as 3D printers have the potential to shrink the supply chain and replace retailers:

  • True

  • False


3. Which of the following is NOT observed in the new retailing landscape?

  • Physical retailing is most effective in terms of conducting product research and getting the best price.

  • Online retailing is heavily influenced by location such as a small town (Champaign) or a big city (Chicago).

  • Retailers are adapting to omnichannel marketing to blend physical and digital retail in an effective marketing strategy.

  • Digital retail channels provide a considerable amount of product information, extensive technical information, and user reviews that influence and help consumers make their purchases online.


4. What is the advantage of the Power of Touch for physical stores?

  • Sells slow-moving products

  • Helps keep customers in a store for a longer period of time

  • Increases customer retentio

  • Helps retailers lower the cost of goods sold


5. 3D printers create products in an additive manner:

  • True

  • False



6. How can 3D printers disrupt traditional businesses?

  • They can turn the physical good into a digital file that can be created by anyone

  • 3D printers can significantly lower the cost of manufacturing

  • 3D printing may be a threat to logistics companies

  • All of the above



7. Why do physical stores use a Marketing to Shoppers strategy?

  • To understand and influence customer behavior

  • To keep the customers in-store for a longer period

  • To promote self-service

  • All of the above


8. Which of the following is NOT true about 3D printers?

  • Different materials such as metal, plastic, and rubber can be 3D printed

  • This technology allows users to make complex assembled objects

  • It requires high set-up costs

  • It allows a small manufacturer to compete with a large corporation



9. Which of the following is NOT an example of Enhancing the physical by adding the Digital?

  • Using high-tech hangers that display the number of “likes” received by an item from the customers in a clothing store

  • Virtual store where a customer can make purchases and pick up later at a physical store

  • Installing augmented reality devices that allows customers to see themselves in different makeup in a beauty store

  • Increasing the number of electronic devices sold in a store



10. According to the reading, McCue, TJ. (2015, July 21). 3D printing is changing the way we think. Harvard Business Review, how can the tipping point of 3D printing be reached?

  • It happens when enough people see a huge potential and new possibilities of this technology.

  • When the technology becomes accessible in the large number of neighborhoods.

  • When the tipping point can be reached once the technology’s overall output rises.

  • When big companies install this technology and start using it widely.


 Week-3 

Exercise Quiz: It’s Full of Sparks


1. According to the It’s Full Of Sparks exercise video, which of the following statement about Freemium Games is CORRECT?
  • Freemium games cost a small fee to download

  • Freemium games usually have add-on items you have to pay later on.

  • Freemium games can be only found on Android devices.



2. According to the It’s Full of Sparks exercise video, how many free firecrackers do you get initially in the It’s Full of Sparks game?
  • 10

  • 5

  • 1

  • 8



3. In It’s Full of Sparks game, how many firecrackers do you receive by watching a short video?
  • 5

  • 1

  • 10

  • 8



4.Removing adds is usually a reason for upgrade in freemium games.
  • True

  • False


5. In It’s Full of Sparks game, how much does it cost for the premium experience?
  • $0.99

  • It’s completely free.

  • $2.99

  • $1.99



6. What did you learn about the freemium pricing?
It is easy to learn

Module 4 Review Quiz

1. Which one of these is NOT one of the pricing concepts mentioned in the course?
  • Price elasticity

  • Price fairness

  • Reference prices

  • Break-even analysis


2. Making a right pricing decision for a firm is crucial because:
  • It creates value for customers

  • It helps the firm be unique

  • It provides a firm with a sustainable competitive advantage

  • It affects a firm’s profitability



3. Which of these factors should firms consider when setting a price?
  • Cost of production

  • Customer’s willingness to pay

  • Price of competing products

  • All of the above


4. What is the primary reason that the Freemium model is more beneficial when it is applied to digital products or services?
  • The fact that the marginal cost of adding a new user is close to zero makes it more effective

  • It is true because Freemium’s free options provide consumers with so much value that they do not have to purchase the premium version

  • Because the 5% Rule of Thumb applies to those products

  • Economic value has a direct positive association with the intention to purchase premium offerings



5. Freemium models are commonly employed in which of the following categories?
  • Smartphone apps

  • Social media and communication platforms

  • Software

  • All of the above



6. What happens if a firm sets its prices too high?
  • The firm may lose potential revenue

  • The firm may lose potential sales

  • The firm will be less profitable

  • All of the above


7. Pay what you want (PWYW) strategy is a good way to maximize a firm’s profit.
  • True

  • False


8. Which statement about Pay What You Want (PWYW) pricing strategy below is CORRECT?
  • A firm using PWYW strategy will set a reference and a minimum required price and customers are free to pay more than those prices.

  • This pricing strategy is considered sustainable and many firms may benefit from using it.

  • In this strategy, a firm may suggest a price. However, customers can get the product at any price they wish, even at no cost.

  • In this strategy, customers will receive a product or service as long as they pay something.


9. What are the possible ways for Freemium model businesses to convert their Free subscribers into Premium subscribers?
  • Freemium platforms should offer more benefits to their premium members

  • They need to keep adding new features to make their offerings more appealing

  • Freemium businesses need to be sticky to make it difficult for customers to switch to competitors

  • All of the above



10. According to the reading, Gu, X., Kannan, P. K., & Ma, L. (2019, March 20). How companies can get the most out of a freemium business model. Harvard Business Review, how does a firm implement Versioning strategy in the Software-as-a-Service (SaaS) space?
  • By extending the premium product lines according to customer behavior and their response, to elevate their willingness to pay for premium offerings

  • By encouraging the Free Mentality of customers to deliver more quality benefits and features to them

  • By creating customer enjoyment to capture more value for the firm

  • By upgrading the product constantly and increasing the number of free offerings to receive more positive feedback



The above questions are from “Marketing in a Digital World “. You can discover all the refreshed questions and answers related to this on the “Marketing in a Digital Worlds By Coursera” page. If you find the updated questions or answers, do comment on this page and let us know. We will update the answers as soon as possible.

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