Coursera | The Strategy of Content Marketing

The Content Marketing Ecosystem

The Content Marketing Ecosystem >> The Strategy Of Content Marketing

1. What is the best definition of Content Marketing?

  • Creation of a lot of content that fills a website
  • The creation of a personal blog that showcases your writing skills
  • The strategic creation of text, imagery, audio or video that delivers a relevant and interesting message to a customer or prospect while at the same time paving the way for a sale.

2. What is the first thing a good piece of written content needs to have?

  • A first paragraph that pulls your reader in
  • A headline that instantly commands attention

3. Which of the following is NOT required for written content to be effective?

  • The first few sentences need to pull a reader in
  • An image
  • An attention grabbing headline
  • A clear call to action
  • A single point of focus

4. Which platform is the best one to use for your personal website?

  • Twitter
  • WordPress
  • Facebook
  • LinkedIn

5. What is the preferred domain name you should use for your personal website if your name were John Smith?

  • www.JohnSmith.com
  • www.Iamacontentmarketer.com
  • www.sandiegocontentmarketer.com

6. You should put advertisements on your personal website to make money.

  • False
  • True

7. Why should you build your own personally branded website?

  • It will build your authority, give you a place to put your portfolio, helps you get found online, and helps you stand out from others.
  • It’s a place to store and share photos of friends and family.
  • It’s a way to create revenue by hosting advertisements for third party sites.

8. What are the values of having your own website? (Select all that apply.)

  • It is a way to generate revenue by hosting advertisements
  • Helps you stand out from the crowd of job seekers
  • Allows you to have a presence as a resourceful professional

9.It is NOT necessary to invest in website security for your site.

  • False
  • True

10. Effective content will center on a single focused point.

  • True
  • False

11. Which of the following art forms most resembles content writing?

  • A play
  • A sculpture
  • A painting
  • A novel

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