The Content Marketing Ecosystem >> The Strategy Of Content Marketing
1. What is the best definition of Content Marketing?
- Creation of a lot of content that fills a website
- The creation of a personal blog that showcases your writing skills
- The strategic creation of text, imagery, audio or video that delivers a relevant and interesting message to a customer or prospect while at the same time paving the way for a sale.
2. What is the first thing a good piece of written content needs to have?
- A first paragraph that pulls your reader in
- A headline that instantly commands attention
3. Which of the following is NOT required for written content to be effective?
- The first few sentences need to pull a reader in
- An image
- An attention grabbing headline
- A clear call to action
- A single point of focus
4. Which platform is the best one to use for your personal website?
- WordPress
5. What is the preferred domain name you should use for your personal website if your name were John Smith?
- www.JohnSmith.com
- www.Iamacontentmarketer.com
- www.sandiegocontentmarketer.com
6. You should put advertisements on your personal website to make money.
- False
- True
7. Why should you build your own personally branded website?
- It will build your authority, give you a place to put your portfolio, helps you get found online, and helps you stand out from others.
- It’s a place to store and share photos of friends and family.
- It’s a way to create revenue by hosting advertisements for third party sites.
8. What are the values of having your own website? (Select all that apply.)
- It is a way to generate revenue by hosting advertisements
- Helps you stand out from the crowd of job seekers
- Allows you to have a presence as a resourceful professional
9.It is NOT necessary to invest in website security for your site.
- False
- True
10. Effective content will center on a single focused point.
- True
- False
11. Which of the following art forms most resembles content writing?
- A play
- A sculpture
- A painting
- A novel
