Coursera | The Strategy of Content Marketing

The Strategic Types of Content

The Strategic Types of Content >> The Strategy Of Content Marketing

1. What is the purpose of attraction content?

  • To write content that attracts as many readers as possible
  • To write content that attracts the right target reader who typically is not familiar with your company or brand
  • To write content that is attractive to look at

2.nWhat is the most important part of content that will attract your reader?

  • Write a great headline
  • Write a clever and confusing headline
  • Write a great article

3. Humans tend to decide with their emotions first.

  • True
  • False

4. Writing noncontroversial content is best because it is safe and won’t offend your readers.

  • False
  • True

5. With any piece of content, you should have some form of action in mind to use your content to tell the customer why you are better than the competition.

  • True
  • False

6. What type of action is ideal for your readers to take? (Select all that apply.)

  • Hit the back button
  • Like your Facebook page
  • Make a purchase
  • Provide you with their email address

7. Understanding the problems your audience has and understanding your content, products, or service can help them make the transformation they want to make.

  • False
  • True

8. Which Call to Action is the most compelling for a health and fitness company?

  • Sign-up for our newsletter
  • Get 10% off and lose 10 pounds in your first month
  • Get a 10% discount
  • Sign-up for a class

9. Authority is built by claiming yourself as the best in your content.

  • False
  • True

10. Authority content solves problems and fulfills desires.

  • False
  • True

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