Current SEO Best Practices

Current SEO Best Practices >> Introduction to Search Engine Optimization

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2 points

A purpose-built program used to “crawl” and index websites

A set of standards put in place to penalize fraudulent or inappropriate websites

A piece of software designed to analyze content and determine where it displays in search

A physical server system that stores and executes search commands based on specific criteria

All of these describe an algorithm

A loose collection of rules applied manually to discourage certain SEO practices

2 points

A site can be affected by more than one update, but no more than two at once

One site can only be affected by one update at a time

A site can be affected by multiple updates at once, but more severe penalties will override smaller penalties

A site can be affected by multiple updates, but only if they occur near each other

A site can be affected by multiple updates from multiple time periods if issues are left uncorrected

All of the mentioned options are true

2 points

True

False

1 point

Search engines face penalties if they do not frequently update their algorithms.

They want to ensure the authority of sites created without a clear SEO strategy.

Some webmasters over-optimize a site for a particular algorithm to increase the site’s rank despite whether or not it is relevant.

All webmasters follow best practices when optimizing their websites for search engine ranking, and search engines need to make frequent updates to keep up with the latest best practices.

1 point

It offers guidelines on how to ensure websites are optimized for search

It provides guidelines for how to trick search engines into ranking a website first for a particular topic

It offers guidelines on how to ensure websites are over-optimized for search

It provides guidelines for deceptive SEO strategies

1 point

Defining a site’s neighborhood by linking to other related sites

Use of the same text repeatedly in backlink profile

Repeating the same keyword in page title and on-page copy

Baiting users to their site with one product only to sell them a different product in the end

1 point

It was a one-time update that eliminated low quality websites from ranking well in search results

Panda updates roll out gradually over several months

It is not a one-time update. Panda updates continue to roll out from time to time.

It was designed to prevent sites with low quality content from ranking well in search results

1 point

Link networks

Paid links

Comment spam

Aggressive exact match anchor text

1 point

Allows website owners to remove their links to other sites

Allows website owners to remove spammy links

Rolls out the latest Penguin update to a site

Allows websites to remove links to high quality sites that boost a site’s authority

1 point

It temporarily improves an existing algorithm by replacing outdated parts

It permanently improves an existing algorithm by rewriting it entirely

It temporarily weakens an existing algorithm by deleting the beginning of its code

It permanently improves an existing algorithm by replacing parts that are outdated

1 point

It upgraded from recognizing voices to also identifying intent

It upgraded by distinguishing between sound and conversation

It upgraded from recognizing just location to also recognize synonyms

It upgraded from recognizing just synonyms to also recognizing context

1 point

Recipe aggregators

Online taxi services

Directories and restaurant guides

Blogs and restaurant menus

1 point

It minimized the importance of having a mobile-friendly site for users

It began analyzing how mobile-friendly a site is when ranking mobile results

It had a severe, negative impact on desktop search engine results for websites

It applied a penalty to any site without a mobile-friendly version for users

Current SEO Best Practices >> Introduction to Search Engine Optimization

Current SEO Best Practices

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