Module 3 Quizz >> Brand Management: Aligning Business, Brand and Behaviour
TOTAL POINTS 7
1.Which of these forces increase the need to align business, brand and behaviour? (select only one)
1 point
2.Which of the following brands were used in the video as examples of strong alignment between business, brand and behaviour? (select all that apply)
1 point
3.Which of the following brands were used in the video as examples of mis-alignment between business, brand and behaviour? (select all that apply)
1 point
4.True or False? When two companies merge, their shared values provide the best basis for building a winning culture.
1 point
5.True or False? The brand promise to customers has to be the same as that to the employees.
1 point
6.Which of these factors is NOT a cause for brands to coordinate their strategy globally? (select only one)
1 point
7.True or False? Unilever found that a command and control structure helped execute a global strategy for the Dove brand.
1 point
Related Questions & Answers:
- Module 1 Quiz Module 1 Quiz >> Brand Management: Aligning Business, Brand and Behaviour TOTAL POINTS 7 1.Which of these best describes ... Read more...
- Module 2 Quiz Module 2 Quiz >> Brand Management: Aligning Business, Brand and Behaviour TOTAL POINTS 6 1.What best predicts customer satisfaction, ... Read more...
- Module 4 Quiz Module 4 Quiz >> Brand Management: Aligning Business, Brand and Behaviour TOTAL POINTS 5 1.Which of the following are ... Read more...
- Module 5 Quiz Module 5 Quiz >> Brand Management: Aligning Business, Brand and Behaviour TOTAL POINTS 6 1.Which of these dimensions are ... Read more...
- Module 3 Quiz >> Initiating and Planning Projects Module 3 Quiz >> Initiating and Planning Projects 1. The definition of a stakeholder includes: Organizations impacted by your project ... Read more...
- Module 3 Quiz Module 3 Quiz >> Communication Strategies for a Virtual Age TOTAL POINTS 10 1.Someone who speaks in a ... Read more...
