Module 4 Quiz | Quizerry

Module 4 Quiz >> Brand Management: Aligning Business, Brand and Behaviour

1 point

The 6As process of internal brand engagement is more similar to the sales funnel than the customer-consumer journey

Companies who are leaders at organisational change have more defined roles and responsibilities than change laggards

Employees who are brand antagonists tend to have high levels of organisational engagement

Companies who are leaders at organisational change set more precise goals for results than change laggards

Companies who are leaders at organisational change set more concrete goals for behaviours than change laggards

Companies who are leaders at organisational change have more top-down managerial pressure than change laggards

Keystone habits are those that have the highest barriers to adoption

Joseph Schumpeter

Adam Smith

Karl Marx

Kenneth Arrow

Employer branding

Brand loyalty

Employee engagement

Employee branding

Module 4 Quiz >> Brand Management: Aligning Business, Brand and Behaviour