Strategies for Effective Referrals Quiz >> Viral Marketing and How to Craft Contagious Content
1.Which generates more sales?
1 point
Traditional Advertising
2.Word of mouth is effective because…
1 point
It’s cheap
We don’t hear it very often
People trust it ✓
3.What percent of word of mouth is online?
1 point
70%
7% ✓
2%
25%
4.Social Currency describes the fact that…
1 point
People like money
People share things that make them look good ✓
Our friends are worth more than money
People share things that make them money
5.Triggers explain why we talk so much about…
1 point
The weather ✓
Pyramids
Guns
6.Which are people more likely to share?
1 point
Positive word of mouth ✓
Negative word of mouth
7.Which of these emotions decrease sharing?
1 point
Contentment ✓
Inspiration
Anger
Humor
8.Built to show, built to grow describes which of the STEPPS?
1 point
Stories
Practical Value
Public ✓
Emotion
9.It’s random why some things go viral.
1 point
False ✓
True
10.Which discount is more likely to encourage purchase?
1 point
5 off $20
They’re equal
25% off $20 ✓
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