Week 1 Quiz: the Marketing Process >> Marketing Analytics
TOTAL POINTS 10
1.You work for a company that rents musical instruments to K-12 school districts and your objective is to increase the length of instrument rental contracts. How will segmenting your market help you achieve your objective?
1 point
2.Your company sells over-the-counter sleep pills and has created the slogan “Sleep better than a baby, sleep like a teenager.” What element of strategy does this represent?
1 point
3.Your company produces a natural cat litter. Your largest customer segment is high-earning baby boomers. Your boss wants to target younger cat owners in the next marketing campaign with your cost-effective eco-product. What step in the marketing process are you going to focus on to bring in more business from these younger cat owners?
1 point
4.Food & Wine Magazine just published their list of the best restaurants and you are surprised that the restaurant you manage isn’t on it. You head to Yelp.com to read your online reviews. What’s your next step?
1 point
Rely on your intuition to make sense of the reviews.
5.You work for a snow shovel company and find reviews of your product online from customers in Siberia and Alaska. After analyzing the data, you discover some unexpected results. Which of the following shovel attributes is surprising that customers in these areas are concerned about?
1 point
6.The clothing chain you work for attaches survey links to the bottom of receipts so customers can go online to rate their experience and earn a 15% off coupon for their next purchase. What type of analytics should you perform to gain insights from this survey data?
1 point
7.Your company sells sports energy drinks and has created a campaign with the slogan “Ski all day and party all night.” What element of strategy does this represent?
1 point
8.The deodorant company you work for purchases QR data about supermarket purchases. You’re trying to find out more about the connection between purchases of your product and other purchases a customer makes. What type of analytics should you perform to understand more about any possible connections between one purchase decision and another?
1 point
9.You work for a cookware company that sells crockpots that are programmable by smartphones. You’re reviewing a new ad campaign to promote this product. What type of analytics will you conduct to forecast the impact of this campaign?
1 point
10.How can data analytics improve marketing strategy?
1 point
Related Questions & Answers:
- Week 2 Quiz on Measuring Brand Assets Week 2 Quiz on Measuring Brand Assets >> Marketing Analytics TOTAL POINTS 10 1.Your company sells custom-made surfboards prized ... Read more...
- Week 3 Quiz on CLV Week 3 Quiz on CLVs >> Marketing Analytics TOTAL POINTS 10 1.If the retention rate for a customer cohort ... Read more...
- Week 4: Marketing Experiments Quiz Week 4: Marketing Experiments Quiz >> Marketing Analytics TOTAL POINTS 10 1.Why is it challenging to evaluate marketing options? ... Read more...
- Week 5 Quiz on Regression Analysis Week 5 Quiz on Regression Analysis >> Marketing Analytics TOTAL POINTS 10 1.What does a regression analysis reveal to ... Read more...
- Which of the following responsibilities involves gathering project requirements and creating a project plan? 7. Which of the following responsibilities involves gathering project requirements and creating a project plan? 1 / 1 point Planning and organizing ... Read more...
- What is true of successful project managers? 9. What is true of successful project managers? 1 / 1 point Project managers are most successful when learning project management skills ... Read more...
