Descriptive Analytics Quiz >> Customer Analytics
1. What is descriptive analytics?
- Links the market to the firm through information
- All answers are correct
- Systematic collection and interpretation of data
- Information needed for actionable decisions
2.When is exploratory analysis best utilized?
- When the managerial problem is descriptive in nature
- When the managerial problem is ambiguous
- When the managerial problem is causal in nature
3.What is one problem with Marketing Research Online Communities?
- It does not enhance enagagement with customers
- Return on Investment is quite uncertain
- Shorter deadlines are not possible
4. When are mobile surveys best?
- For context-specific, at the moment surveys
- For generic context-free surveys
- For retrospective feedback
5. Why do people pay so much for Point of Sales (POS) data?
- Timeliness of marketing activity
- Accuracy of sales information
- Completeness of the data
- All answers are correct
6. What are some caveats with POS data?
- Cannot make causal claims
- Don’t know customers purchases
- Don’t have information on brand-level promotions
7. What is sentiment analysis?
- It is frequently used in social media data to quantify the valence of information
- It quantifies the amount of promotional activity in POS data
- It finds errors in any customer-level data
8. What is required for making the following causal statement: X causes Y?
- All answers are correct
- No third factor affecting both X and Y
- Correlation between X and Y
- Temporal antecedence of X
9. What is an example of active data collection?
- Internet surfing data
- TV viewing data
- Surveys
- Mobile data
10. In Net Promotor Score surveys, how much do “promoters” score on a scale of 0-10.
- 0-6
- 9,10
- 7,8
