Getting Started & Introduction to SEO

Getting Started & Introduction to SEO >> Introduction to Search Engine Optimization

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2 points

Strict adherence to standards documents and workflow procedures

Following Google best practices and reaching out to Google with questions and concerns

Repetition of ideas and policies that have been proven to succeed in the past

Continuous practice, testing, and modifying of content and optimization plans

2 points

Increasing advertising revenue

“Churn and burn” SEO (high turnover)

Acquiring paid links

Improving organic search results

2 points

True

False

2 points

Working on-site at a marketing agency

Developing content for blogs and social media

Working in-house for a company

Contracting for a variety of sites and companies

Running the Public Relations campaign for a website

2 points

1 point

Their college GPA

Whether or not the candidate is a good cultural fit

How quickly a candidate can acquire new skills

Current level of SEO skill and knowledge

1 point

To assess the candidate’s ability to work well with graphic artists

To ensure the candidate only has a basic understanding of SEO issues

It mirrors a task the candidate would have to do if hired

To see if a candidate can identify issues to be addressed and make recommendations

1 point

List of SEO skills that appeal to employers, such as HTML proficiency

Key words related to SEO

Link to a website you have created to demonstrate your skills in making a website more visible in search engines

Links to articles of SEO professionals you admire

1 point

Randomly try out various key words on your site to see what helps its rank

Place a unique sentence somewhere on your website and then search for it

Link your site to your Facebook profile

Ask friends to visit the site to boost its ranking

1 point

In-house Senior SEO Analyst

Agency Junior SEO Analyst

In-house Junior SEO Analyst

Getting Started & Introduction to SEO >> Introduction to Search Engine Optimization

Getting Started & Introduction to SEO

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