Module 1 Quiz | Quizerry

Module 1 Quiz >> Brand Management: Aligning Business, Brand and Behaviour

The name, logo, and other visual or non-visual aspects associated with a particular brand

The strategic design of a differentiated customer value proposition

What people think and feel with respect to a brand

Those valued associations that are unique to a brand and set it apart from the competition

Competitors collude to set prices

Low-cost competitors erode profits for others

Competitors offer products that are basically the same

Customers pretty much know everything

It differentiates the brand from competitors

It provides customer relevance

It attracts and motivates talent

It maximises shareholder value

These functional areas are internal customers who also experience the brand

The customer journey cuts across business processes

People across the organisation need to deliver on the brand promise

Brand investments come at the expense of investments in other functional areas

Brand image

Brand purpose

Customer value proposition

Competitive advantage

Module 1 Quiz >> Brand Management: Aligning Business, Brand and Behaviour