Module 5 Quiz >> Brand Management: Aligning Business, Brand and Behaviour
TOTAL POINTS 6
1.Which of these dimensions are traditionally used to assess “brand health”? (select all that apply)
1 point
2.Which of these dimensions reflects “internal brand health”? (select all that apply)
1 point
3.How do strong brands provide financial value to the firm? (select all that apply)
1 point
4.Which type of employee tends to accept to work for lower pay at a strong brand? (select all that apply)
1 point
5.True or false? Brand valuation of the trademark on the balance sheet is always lower than the valuation of the branded business as a whole.
1 point
6.True or false? Brand valuation of the trademark on the balance sheet is always lower than the value the brand provides to the business.
1 point
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